A modern-day media network that is a sum of its parts.
Kulfi Collective is an innovative, forward-thinking media network set out to transform the landscape of modern media. This collective focuses on creating, developing, and nurturing brands and studios that operate at the convergence of content, commerce, and culture.
We were tasked with building the visual identity of Kulfi Collective and its three pre-existing brands: Supari Studios, Keeda Media, and Post Office. Each brand had its own unique perspective and function in the collective, forming a motley crew of creative forces.
Our objective was to bring out the characteristics of each brand, and build an identity system that united their diversities, and blended their essence into one cohesive entity: Kulfi Collective.