Rolling Mills

Defiantly Craft.

Rolling Mills is an independent Mumbai-based craft brewery in pursuit of brewing expressive and provocative beers. Positioned as bold and defiant, the wordmark embodies just that. With the primary use-case of the logo being vertically-oriented, the mark is designed to intrigue and is best viewed sideways (while sipping a can of Rolling Mills).

To transform is to create.

Like the way a rolling mill alters the shape of metal, the brand intends on changing existing perceptions about craft beer in India.
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Each label tells a story of transformation: starting from the seemingly familiar, eventually descending into chaos. The idea was to create a diverse set of labels that were held together by a design template that maintained consistency.

“Don’t opt for Junglegym. For people who come with closed minds and aren’t willing to take risks — seriously, Junglegym is not for you.

But if your brand approach is bold and adventurous, then just dive in. Nikhil and his incredible team at Junglegym are going to juice every square inch outta your brains (read: sandpit session), and then through rigorous bombardment and constant nudging, change your perception of what brand identity could be.”
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Pratik Kansara
Founder, Rolling Mills

CREDITS
Creative Direction: Nikhil More
Design Lead: Divya Pepalla
Design: Kellyann Menezes
3D Visualization: Harsh Ignatius
Special Thanks: Pratik Kansara

SCOPE OF WORK
Brand Identity
Brand Collateral
Packaging Design
Merchandise

PROJECT DETAILS
Client: Rolling Mills Brewery Pvt. Ltd.
Year: 2022