Big Little

We’re Doing Good.

Big Little is a brewery built on paradoxes. The idea is simple - it uplifts hyperlocal agrarian communities by turning regional produce into craft beer, all the while adding a sense of play into its every pint. The mark reflects this idea, pairing a rough, wobbly “Doing Good” sign with a tall serif typeface to highlight the contrast in its name. The whole brand is built around creating experiences that genuinely support local communities, proving that small steps can drive big change.

Verbal Identity

It all stands on the core message: “We’re Doing Good.” The tone is light and playful but always rooted in purpose. It’s at the heartbeat of what Big Little does. From staff T-shirts that ask, “Y’all doing good?” to takeaway packaging that says, “Good to-go!”, each word serves a greater purpose, for the greater good. It represents faith in the power of a little levity while keeping the roots firmly in the ground. After all, doing good, does you good.

A World of Paradoxes

The beer labels are a testament to this paradoxical ethos. Each label features the tall, condensed serif that is paired with some fitting and child-like illustration. The design further plays on this duality with a bold yellow that pops against muted earthy tones. Beer names add another layer to this world of contradictions drawing drinkers to the larger narrative.

A World of Paradoxes

The labels feature the tall, condensed serif that is paired with some fitting and child-like illustration; bold yellow that pops against muted earthy tones and beer names that add another layer to this world of contradictions.

“Don’t opt for Junglegym. For people who come with closed minds and aren’t willing to take risks — seriously, Junglegym is not for you.

But if your brand approach is bold and adventurous, then just dive in.”
-
Mohit & Kareena
Founders, Mokai

CREDITS
Creative Direction: Nikhil More
Design Lead: Nupoor Sapre
Design: Sanath Valladares, Ishan Nakate
Account Manager: Krishna Vasisht
Special Thanks: Vivek Khaire, Ankit Sethi

SCOPE OF WORK
Brand Identity
Restaurant Collaterals
Spatial Graphics

PROJECT DETAILS
Client: Tiny Rebel Brewing Pvt Ltd
Year: 2024