Ready-to-cook food company Eat with Better is out to revolutionise the way people think about the mighty jackfruit. We were brought in to design the packaging for their latest range of products: ready-to-cook jackfruit samosas and nuggets.
The packaging structure was designed for chest-freezers, commonly seen in modern trade-shops. We intentionally stayed away from showing very direct jackfruit imagery, given the polarized views of the fruit. Instead, we introduced an abstracted jackfruit-shape as a key background element, to drive the consumers' eye towards the product shot.