Sindhvi

The Wordmark

The primary wordmark is custom-designed to be progressive, elegant, and distinctly Indian. The bowls in the logomark take inspiration from the arches found in Sindhi architecture. Its overall form draws from Indian scripts of the north-western region such as Devanagari, Gujarati, Gurumukhi, and Khudabadi.

The Monogram

The monogram is a Devanagari ‘Si’ designed by flipping the ‘S’ from the Latin logomark and customising it to match it’s Devanagiri counterpart. It is placed within an arch that draws from the qualities of the magnificent arches of Sindh and complements the full set of marks within the system.

PRIMARY
WORDMARK

DEVANAGIRI
WORDMARK

MONOGRAM

EMBLEM

“Don’t opt for Junglegym. For people who come with closed minds and aren’t willing to take risks — seriously, Junglegym is not for you.

But if your brand approach is bold and adventurous, then just dive in.”
-
Mohit & Kareena
Founders, MOKAI

CREDITS
Creative Direction: Nikhil More
Design Lead: Nupoor Sapre
Design: Harsh Ignatius
Motion Graphics: Sanath Valladares
Account Manager: Krishna Vasisht

SCOPE OF WORK
Brand Identity
Brand Collateral
Signage & Spatial Graphics

PROJECT DETAILS
Client: Karachi Sweet
Year: 2025

Paradox

UNEXPECT THE EXPECTED

Cocktail Bar

Brand Identity
Bar Collaterals
Website Design

VIEW ALL WORK