Press "B" for Beer

Beerbox is a beer delivery service built to support AB inbev’s retail stores. Positioned as an accessible and friendly service, the central idea of 'calling some pints home ‘ highlights the ease of use while maintaining the brand’s lighthearted tone of voice. The logo too ties back into this idea by becoming the button that makes it all happen - press [B] for beer. While the logo is relatively simple, it is the visual language that does most of the talking. By using bold and punchy typography, playful copy and a fun mascot, we’ve created a brand that is engaging and accessible to all.


Established in 2020, Beerbox was built to support AB Inbev’s Indian retail stores as a safe and convenient delivery service that offers a vast portfolio of beer and wine to the customer’s doorstep with minimum hassle. AB Inbev is a multinational beverage and brewing company headquartered in Leuven, Belgium. With over 400 beer brands under it, It is the world’s largest brewer and one of the world’s largest consumer goods companies.

ClientAB Inbev’s Indian Retail StoresServicesIndentity, Packaging, BrandingYear2020Link

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