After a culinary adventure across the world, Abhishek (one of the co-founders of We Idliwale) set out to explore how regional food could be re-interpreted. Inspired by the quintessential South Indian QSR (Quick service restaurant) these two passionate founders launched We Idliwale — a modern twist on classic South Indian cuisines.
Primary Logo
Secondary logo
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A Mix-Match of Type
The logo, in one way, celebrates the mix of people coming together to enjoy an honest meal. These mixed characters are a signal to South Indian cuisines — A culmination of cultures, a melting pot of influences.
Tagline
The tagline for the brand, 'Decentralising the Idli' is a pseudo-intellectual take to add a light-hearted, hatke tone to We Idliwale's voice.
TITLES
Body
We Idliwale "Mini"
For smaller formats like kiosks, stalls, and pop-ups, We Idliwale needed an extension to it's identity. So We Idliwale “mini” was born, with an identity inspired by the bright and charming Athangudi tiles.
Receipt Aesthetic
Receipts are simple by design. Our communication is bold, straight-forward and with clear hierarchy.
Social media communications
Retail Packaging
We designed the packaging for Kadle Pudi, a potent roasted chana dal powder from Gokak, Karnataka. The packages are 200g craft paper standup-pouches with a window in front and a label that pastes around the pouch.
The whole label is is made up of 2 stickers. One is for the label which starts at the back and wraps around to the front. The second is the white we idliwale sticker which goes on top of our label.
"The talented team at Junglegym has given us this complete makeover. They got insights into my thought process to get onto the same wavelength as me and gave us a new logo and branding with the right amount of a twist." - Abhishek Joshi Co-Founder, We Idliwale
CREDITS Creative Direction: Nikhil More Design Lead: Aayush Mayank Special Thanks: Abhishek Joshi & Chirag Jadhav
SCOPE OF WORK Brand Strategy Visual Identity Restaurant Collaterals Packaging Merchandise
PROJECT DETAILS Client: Medium Raw Hospitality Year: 2021
